Asia Dub Conference crest
Title Sponsor Proposal, MMXXVI, MMXXVII
Delhi origin, Asia-facing

Asia Dub Conference

One hand-built sound system. Two cities, one weekend format. Delhi opens end of November. Bengaluru follows in February. The title partner takes the wordmark on the whole run.

2Editions across FY26, FY27
6,000Combined admissions
1Sound system, no second stack
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What Asia Dub Conference actually is

Not a festival.
A sound-system IP that crosses cities.

ADC is a compact, high-density weekend built around one hand-built rig, a curated bill, a food and flea district and a room culture that carries between cities. It is not a rented main stage. The room is the product.

Kingston, London, Delhi.
The system was invented, it crossed the water,
now it lives here.

India already had a sound-system culture waiting for a home. ADC gives a brand a place to sit inside that story, not on top of it. One rig, one wordmark, carried across two cities and two seasons a year.

Two editions, one title run

Delhi opens.
Bengaluru doubles it.

The title partner does not buy one night. They buy the full ADC arc across the year, opening the calendar in Delhi and returning in February with double the capacity.

01 Edition One, Delhi

Delhi Opener

End of November MMXXVI
Format
Two days, one stack, food and flea district
Capacity
2,000 admissions across the weekend
Venue
1AQ, Travancore Kerala House or Sunder Nursery
Bill
Vedic Roots, Killa P, OBF Sound System, Sir Spyro, Mala, plus Indian bill

The opening chapter. Compact, culturally weighted, aimed at establishing the sound and the wordmark before the format scales.

02 Edition Two, Bengaluru

Bengaluru Return

End of February MMXXVII
Format
Two days, same rig, same weekend blueprint
Capacity
4,000 admissions, double the Delhi room
Venue
Announcement inside the Delhi campaign window
Bill
Major follow-up lineup, in confirmation, comparable weight class

The scale moment. Same rig, same blueprint, twice the room. The Bengaluru edition is where the title partner sees their name on a larger footprint at a category-defining moment.

The bill

The sound in the room.
Headliners, and homegrown.

International sound-system weight next to India's own selectors. The names below anchor the Delhi opener, some confirmed, some in conversation. Bengaluru follows with a bill in the same class.

Headline acts, edition one Two confirmed, two in talks, more to come
01 Vedic Roots sound system
Foundation sound system

Vedic Roots

UK dub, roots collective Confirmed
02 Killa P
Vocalist, MC

Killa P

London dubstep vocal Confirmed
03 Sir Spyro
Selector, DJ

Sir Spyro

Grime, Rinse FM In talks
04 Mala
Producer, DJ

Mala

Deep Medi, London In talks
+
More acts to be added and announced Bengaluru bill lands inside the Delhi campaign window
Homegrown and supporting, Delhi

India's own selectors and sound-system crews hold the room between the headline sets. The full support bill is announced with the venue.

Delhi Sultanate Tyrell Dub Corp King Kong Killah Kahli Selecta Dr Sel Paperqueen IXIST Sista Zine
Reach, across the year

A season, not a night.
Reported in five days.

Every deliverable is measured. Season-total reach across both editions is filed with the title partner, with reporting inside five days of each show.

01, In-room
6,000

Combined admissions

2,000 in Delhi plus 4,000 in Bengaluru. High-density, high-intent audience across two weekends.

02, Social
4M+

Combined social reach, target

Artist pages, sound-system channels, influencer collabs and brand tag-teams across the campaign window.

03, Database
85K+

Direct-to-fan database

ADC and partner ticketing CRM, community lists and mailers across Delhi and Bengaluru markets.

04, Content
2 films

Aftermovies plus stills

Documentary-grade film, reels and stills. One per edition, delivered inside two weeks of each show.

Targets, not guarantees. Reach numbers reflect roster and channel projections. Deliverables listed below are guaranteed and reported per show, or the edition is free.
Who is in the room

The audience the brand
actually gets in front of.

Independent-music-first, culture-forward audience across two of India's most dense creative markets. Not a general-admission crowd. Not a corporate room.

Audience mix, indicative
21, 27
44%
28, 34
36%
35, 42
14%
43+
6%
Psychographic markers

Independent music, sound-system culture, streetwear, third-space nightlife, craft-food and craft-drink first-adopters, city-hopping creatives.

Independent musicSound-system culture StreetwearThird-space nightlife Craft food, craft drinkDesign, film, media City-hoppers, Delhi, Mumbai, Bengaluru, Goa
The partnership

One title partner.
One open slot.

A single presenting partner takes the wordmark across both editions, plus exclusive pouring rights on the bar. No competing brand in either city, across the full run.

Presenting title partner

Title
Partner

₹10L to ₹15L
Cash, across both editions Plus exclusive pouring rights Single partner only, slot open
What the title carries
  • Wordmark lockup, {Brand} presents Asia Dub Conference
  • Exclusive pouring rights across both weekends
  • Naming on every poster, reel, ticket and backdrop
  • Bar branding, sampling and cashless activation
  • Opening and closing moment mentions, both weekends
  • Activation footprint at both venues, 6 m × 6 m
  • Two artist collaboration content moments
  • Two aftermovies with title-card presence
  • Named across press and listings outreach
  • Category exclusivity, Delhi and Bengaluru
  • Priority pre-sale window for your staff
  • Reporting inside five days of every show
What lands, and when

Deliverables, guaranteed.
Not decorative.

Exactly what the title partner receives across both editions. If it is not on this page it is not promised. If it is, it is costed into the partnership.

01

Wordmark lockup on every asset

Poster, reel, ticket, backdrop, press. {Brand} presents Asia Dub Conference, across both editions.

02

Exclusive pouring rights

Sole beverage brand poured across both weekends, in both cities. No competing pour.

03

Opening and closing announce moments

Live stage callouts inside each night, tied to hero artist sets.

04

Activation footprint at both venues

6 m × 6 m, yours to dress. On-ground brand presence at each edition.

05

Bar branding and sampling window

Full bar dress, cashless activation and a sampling window across both weekends.

06

Two artist collaboration moments

Content shoots with headline artists, filmed on the rig, rights-cleared for one calendar year.

07

Named in press and listings outreach

India tier-one and cultural press, digital listings, DJ press across both markets.

08

Brand collab posts across artist channels

Posts across the bill and sound-system accounts, in the campaign window and inside the week of each show.

09

Two aftermovies with title card

Documentary-grade films, one per edition, delivered inside two weeks of each show.

10

Content package inside five days

Stills, reels and cutdowns filed with the title partner within five business days of each edition.

11

Report, footfall, reach, ticket source

One reporting deck per edition. Show-level plus season-total, filed within five business days.

12

Category exclusivity across both editions

No competing brand in the title lane in either city, across the full FY26, FY27 arc.

Deliverable guarantee

Miss a deliverable and that edition is free. We would rather carry the cost once than have the title partner wondering what they actually bought.

Next step
Take the title.
Own the year.

One slot, one partner, across Delhi end of November and Bengaluru in February. We would like to walk your team through the deck and start the conversation.