One hand-built sound system. Two cities, one weekend format. Delhi opens end of November. Bengaluru follows in February. The title partner takes the wordmark on the whole run.
ADC is a compact, high-density weekend built around one hand-built rig, a curated bill, a food and flea district and a room culture that carries between cities. It is not a rented main stage. The room is the product.
Kingston, London, Delhi.
The system was invented, it crossed the water,
now it lives here.
India already had a sound-system culture waiting for a home. ADC gives a brand a place to sit inside that story, not on top of it. One rig, one wordmark, carried across two cities and two seasons a year.
The title partner does not buy one night. They buy the full ADC arc across the year, opening the calendar in Delhi and returning in February with double the capacity.
The opening chapter. Compact, culturally weighted, aimed at establishing the sound and the wordmark before the format scales.
The scale moment. Same rig, same blueprint, twice the room. The Bengaluru edition is where the title partner sees their name on a larger footprint at a category-defining moment.
International sound-system weight next to India's own selectors. The names below anchor the Delhi opener, some confirmed, some in conversation. Bengaluru follows with a bill in the same class.
India's own selectors and sound-system crews hold the room between the headline sets. The full support bill is announced with the venue.
Every deliverable is measured. Season-total reach across both editions is filed with the title partner, with reporting inside five days of each show.
2,000 in Delhi plus 4,000 in Bengaluru. High-density, high-intent audience across two weekends.
Artist pages, sound-system channels, influencer collabs and brand tag-teams across the campaign window.
ADC and partner ticketing CRM, community lists and mailers across Delhi and Bengaluru markets.
Documentary-grade film, reels and stills. One per edition, delivered inside two weeks of each show.
Independent-music-first, culture-forward audience across two of India's most dense creative markets. Not a general-admission crowd. Not a corporate room.
Independent music, sound-system culture, streetwear, third-space nightlife, craft-food and craft-drink first-adopters, city-hopping creatives.
A single presenting partner takes the wordmark across both editions, plus exclusive pouring rights on the bar. No competing brand in either city, across the full run.
Exactly what the title partner receives across both editions. If it is not on this page it is not promised. If it is, it is costed into the partnership.
Poster, reel, ticket, backdrop, press. {Brand} presents Asia Dub Conference, across both editions.
Sole beverage brand poured across both weekends, in both cities. No competing pour.
Live stage callouts inside each night, tied to hero artist sets.
6 m × 6 m, yours to dress. On-ground brand presence at each edition.
Full bar dress, cashless activation and a sampling window across both weekends.
Content shoots with headline artists, filmed on the rig, rights-cleared for one calendar year.
India tier-one and cultural press, digital listings, DJ press across both markets.
Posts across the bill and sound-system accounts, in the campaign window and inside the week of each show.
Documentary-grade films, one per edition, delivered inside two weeks of each show.
Stills, reels and cutdowns filed with the title partner within five business days of each edition.
One reporting deck per edition. Show-level plus season-total, filed within five business days.
No competing brand in the title lane in either city, across the full FY26, FY27 arc.
Miss a deliverable and that edition is free. We would rather carry the cost once than have the title partner wondering what they actually bought.
One slot, one partner, across Delhi end of November and Bengaluru in February. We would like to walk your team through the deck and start the conversation.